Digital transformation is continuously changing the way we live our lives or do our business. The core to this perpetual change is the “Customer”. Everything starts and ends with the consumer and how we create an unforgettable experience for these customers. The “Customer” is now firmly at the top of the agenda across the landscape.
To deliver consistent digital experiences to customers, organizations need to have right set of tools, platforms and most importantly skillset (people). CXOs need to take the lead in this CXM journey and ensure that they create a culture to deliver consistent digital experiences using cutting edge technology.